About Alanna Abramsky

Let Me Help You Reach Your Goals.

Want To Learn How I Can Help You Achieve Your Financial Goals?

With over 30 years of personal finance experience and more than 10+ years working as a financial coach, I founded Broad Money to change how women+ think and feel when it comes to their finances.

I'm fed up with seeing women+ get sidelined in financial conversations. It’s time to shake things up.

Have you ever been ignored by your financial advisor because your male partner was in the room?
Gone through a separation or are newly widowed, and you’re financially lost with what to do next?
You don’t have anyone in your circle that you talk to and trust when it comes to your financial goals?

We go to work to make money but spend very little time learning how to manage it. Life gets in the way, and we end up letting other people look after our finances, losing $1000’s due to a lack of financial literacy 🤦‍♀️.

I'm on a mission to provide a safe space where women+ feel empowered to manage their finances. I promise that I will do everything in my power to help you achieve your goals faster than you ever imagined. 🚀

Whether you’re just starting out, going through a major life transition, have some unwanted debt, want to learn about the world of investing, or are just curious about who I am and what I do, I’m happy you’re here.

With over 30 years of personal finance experience and more that 10+ years working as a financial coach, I founded Broad Money to change how women+ think and feel when it comes to their finances.

I'm fed up with seeing women+ get sidelined in financial conversations. It’s time to shake things up.

Have you ever been ignored by your financial advisor because your male partner was in the room?
Gone through a separation or are newly widowed, and you’re financially lost with what to do next?
You don’t have anyone in your circle that you talk to and trust when it comes to your financial goals?

We go to work to make money but spend very little time learning how to manage it. Life gets in the way, and we end up letting other people look after our finances, losing $1000’s due to a lack of financial literacy 🤦‍♀️.

I'm on a mission to provide a safe space where women+ feel empowered to manage their finances. I promise that I will do everything in my power to help you achieve your goals faster than you ever imagined. 🚀

Whether you’re just starting out, going through a major life transition, have some unwanted debt, want to learn about the world of investing, or are just curious about who I am and what I do, I’m happy you’re here.

About Alanna Abramsky

With over 30 years of personal finance experience and more that 10+ years working as a financial coach, I founded Broad Money to change how women+ think and feel when it comes to their finances.

I'm fed up with seeing women+ get sidelined in financial conversations. It’s time to shake things up.

Have you ever been ignored by your financial advisor because your male partner was in the room?
Gone through a separation or are newly widowed, and you’re financially lost with what to do next?
You don’t have anyone in your circle that you talk to and trust when it comes to your financial goals?

We go to work to make money but spend very little time learning how to manage it. Life gets in the way, and we end up letting other people look after our finances, losing $1000’s due to a lack of financial literacy 🤦‍♀️.

I'm on a mission to provide a safe space where women+ feel empowered to manage their finances. I promise that I will do everything in my power to help you achieve your goals faster than you ever imagined. 🚀

Whether you’re just starting out, going through a major life transition, have some unwanted debt, want to learn about the world of investing, or are just curious about who I am and what I do, I’m happy you’re here.

Let Me Help You Reach Your Goals.

SCHEDULE A MEET AND GREET

My Money Story

1994

(7 yrs old)

My parents set up a high-interest savings account that I put my $7/week allowance into. I freaked my freak every month when I make a few cents in interest. My brain is spinning. How was this money being made? Parents explain how compound interest works and I am droooooling. My financial education has started. Thanks mom and dad!

2002

(15 yrs old)

Get my first big-girl job and put 10% of my paycheques into my high interest savings account. Wealth building begins.

2005

(18 yrs old)

Israeli savings bonds that my grandparents used to give me in lieu of gifts have matured. Received $10,000! My mom takes me to the bank to open a self-directed RRSP where she helps me invest the money in index funds. Those investments made a 10% return that year, and my investing journey has begun.

2010

(23 yrs old)

Living in Toronto on my own for the first time, working at a restaurant, and going back to school for a post-grad degree. I have NO money left over every month after all my bills are paid. Start budgeting and forecasting where my spending is going.

2015

(28 yrs old)

Tired of living in Toronto and the rat-race. In one year of working in the live events industry, I save $20,000 on a net income of $50,000. I get rid of my apartment and travel to South America and Southeast Asia for 6 months. You can read more about that journey

here.

2018

(31 yrs old)

Got hired to develop and run a coaching program for a financial literacy company. Start tracking my Net Worth. It's at $231,601. Those early days of saving and investing have really paid off.

2020

(33 yrs old)

Bought an RV. Got engaged. Obtained my AFCC© accreditation. Incorporated as a Financial Coach. Personal Net Worth of $501,463.

2022

(35 yrs old)

Wife and I buy our first house in Toronto. Holy shit this is expensive. But we love it and just need to adapt our budget to this new lifestyle. Combined Net Worth of $570,747.

2025

(38 yrs old)

Left my full-time job after I had this burning desire to change the financial lives of women+. Broad Money is launched. Net Worth over $800,000.

My Money Story

1994 (7 yrs old)

My parents set up a high-interest savings account that I put my $7/week allowance into. I freaked my freak every month when I make a few cents in interest. My brain is spinning. How was this money being made? Parents explain how compound interest works and I am droooooling. My financial education has started. Thanks mom and dad!

2002 (15 yrs old)

Get my first big-girl job and put 10% of my paycheques into my high interest savings account. Wealth building begins.

2005 (18 yrs old)

Israeli savings bonds that my grandparents used to give me in lieu of gifts have matured. Received $10,000! My mom takes me to the bank to open a self-directed RRSP where she helps me invest the money in index funds. Those investments made a 10% return that year, and my investing journey has begun.

2010 (23 yrs old)

Living in Toronto on my own for the first time, working at a restaurant, and going back to school for a post-grad degree. I have NO money left over every month after all my bills are paid. Start budgeting and forecasting where my spending is going.

2015 (28 yrs old)

Tired of living in Toronto and the rat-race. In one year of working in the live events industry, I save $20,000 on a net income of $50,000. I get rid of my apartment and travel to South America and Southeast Asia for 6 months. You can read more about that journey here.

2018 (31 yrs old)

Got hired to develop and run a coaching program for a financial literacy company. Start tracking my Net Worth. It's at $231,601. Those early days of saving and investing have really paid off.

2020 (33 yrs old)

Bought an RV. Got engaged. Obtained my AFCC© accreditation. Incorporated as a Financial Coach. Personal Net Worth of $501,463.

2022 (35 yrs old)

Wife and I buy our first house in Toronto. Holy shit this is expensive. But we love it and just need to adapt our budget to this new lifestyle. Combined Net Worth of $570,747.